Endorsements in Social Media Posts:  Tips for Ensuring Compliance with FTC’s Endorsement Guides

The Federal Trade Commission (“FTC”) recently updated its Endorsement Guides:  What People are Asking, a source of guidance to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsement Guides”), which were last revised in 2009.  The Endorsement Guides reflect the basic truth-in-advertising principle that product and service endorsements must be honest […]