Paula Jill Krasny, a trademark partner in our Chicago office, delivered a presentation for the Practicing Law Institute (PLI) titled Advanced Business Issues in Trademark Licensing as part of PLI’s Advanced Licensing Agreements 2017 program in Chicago from May 11-12, 2017.
The constantly evolving legal, regulatory and technical landscape surrounding licensing transactions drives the need to stay current in a wide variety of key areas. Whether utilized to develop technology, expand or create market opportunities, or generate returns from existing assets, managing complex licensing transactions requires a broad and varied toolkit.
At the seminar, Paula joined the PLI faculty of leading practitioners to address current legal developments, present best practices, provide tactics for negotiating frequently contested issues, and provide pointers for identifying and avoiding common pitfalls, keeping the relationship on track, litigation planning and avoidance, and addressing ethics concerns.
Paula has been a trademark lawyer for nearly thirty years and has served as a trusted advisor to some of the world’s leading brands. She partners with companies to develop business strategies to build up global brands and their equity, primarily through trademark registration, enforcement and licensing programs. Paula has extensive experience representing clients in a variety of industries, including, consumer products, apparel, food and beverage, hospitality, insurance, financial and professional services, technology and non-profits. Prior to joining Culhane Meadows, Paula was a Principal at Baker & McKenzie and the former chair of the Chicago Office’s IP Group.